Author: Felicia Nwosu

Global brands seek new agency compensation structures

By Felicia Nwosu Global brands seek new agency compensation structures as AI,...

Pepsi reintroduces 60cl bottle with bold new campaign

By Felicia Nwosu A larger-than-life experience awaits consumers as Pepsi brings...

ADVAN holds maiden Partners Innovation Day, unveils Advan-X

ADVAN  holds maiden Partners Innovation Day, unveils Advan-X By Adeola Layi-Adeloye The...

Global ad spend to surpass $1 trillion in 2024

By Felicia Nwosu Global advertising spend is projected to surpass $1 trillion...

Expanding retail media measurement for multi-channel success

By Felicia Nwosu   As the retail media landscape continues to evolve,...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

Neimeth Surges to N3.1 billion revenue in remarkable turnaround

By Felicia Nwosu Neimeth International Pharmaceuticals Plc has reported a dramatic...

Global consumer trends for 2025 reveal shift toward self-sufficiency – Report

  By Felicia Nwosu Innova Market Insights has unveiled its 2025 Global...

Media takes center stage as growth catalyst in marketing strategies

By Felicia Nwosu Findings from the latest CMO Navigator Report, based on insights...

ADVAN Partners Innovation Day set to hold

By Felicia Nwosu The Advertisers Association of Nigeria (ADVAN), has expressed...