Author: Felicia Nwosu

Nkechi Ali-Balogun, a trailblazer shaping future of PR bags Phd in UNILAG

By Felicia Nwosu Against all odds, in an industry often marked by its challenges,...

How packaging innovations reshape consumer engagement

By Felicia Nwosu As brands worldwide and in Nigeria look to differentiate themselves...

Women pioneering excellence in Nigeria’s experiential marketing landscape

By Felicia Nwosu Nigeria's experiential marketing industry is thriving, with remarkable...

ADVAN African Awards for Marketing Excellence launches new category  for best use of AI

To stay ahead of the curve, ADVAN is excited to launch a new category at the African...

Cannes Lions announces 2025 Jury President line-up, calls for award submission

The Cannes Lions International Festival of Creativity has opened for Awards submissions...

Pepsi introduces new flavour to shake up soda landscape

By  Felicia Nwosu The cola wars are heating up again. In a direct challenge to...

Jack Daniel’s announces restructuring amidst sales slump

By Felicia Nwosu Global spirits giants, Jack Daniel's  has  announced a significant...

NC/NDPC Chairman, Dr. Vincent Olatunji graces Smartcomply Compliance and Cybersecurity Breakfast Session

Smartcomply, a leading compliance and cybersecurity solutions provider, is currently...

FirstBank clarifies misleading reports, reassures customers of gold standard banking services

Our attention has been drawn to recent media reports regarding a commercial transaction...

Macroeconomic headwinds threaten to disrupt steady pace of 2025 advertising pitches

By Felicia  Nwosu Macroeconomic headwinds threaten to disrupt steady pace of...