Author: Felicia Nwosu

Coca-Cola revises environmental goals amid scrutiny

By Felicia Nwosu Coca-Cola has responded to criticism surrounding adjustments...

Global consumers brace for price hikes

By Felicia Nwosu A new survey by Ipsos reveals that global consumers are bracing...

Unilever Nigeria announces leadership transition, names Tobi Adeniyi as new MD

Unilever Nigeria Plc has unveiled Tobi Adeniyi as its next Managing Director, effective...

MARKETING EDGE to host an Evening of Tributes for Dr. Abiodun Olushina Shobanjo

By Felicia Nwosu Nigeria’s leading authority in brand management and marketing...

AB InBev expands partnership with FIFA, as official sponsor for 2025 World Cup

By Felicia Nwosu Anheuser-Busch InBev (AB InBev), one of the largest brewing...

Ipsos explores potential acquisition of Kantar media

By Felicia Nwosu Ipsos, a global leader in market research, has confirmed that...

Cream liqueur market poises for growth amid shifting consumer preferences, premiumisation

By Felicia Nwosu The global cream liqueur market is on an upward trajectory, driven...

Leveraging art, science as scientific precision to unlock reasons behind consumer decisions

By Felicia Nwosu In today’s hyper-competitive market, winning the loyalty of...

Elumelu champions recognition of women’s potential, challenges workplace stereotypes

The Group Chairman, United Bank for Africa (UBA) and Founder, Tony Elumelu Foundation...

Golden Penny brings Lagos to life with celebration of love as it deepens connection with Nigeria’s culinary heritage

By Felicia Nwosu Lagos  consumers witnessed a spectacle of love and unity  weekend...