Author: Felicia Nwosu

Global creative giants battle for Jaguar Land Rover’s marketing account

A high-stakes showdown is unfolding in the global advertising world as four powerhouse...

Glo reduces rates for calls to major countries

Globacom has announced significant reductions to its International Direct Dialing...

WOO partners with Ad Net Zero to strengthen global standards for measuring OOH carbon impact

The World Out of Home Organization (WOO) has teamed up with Ad Net Zero to refine...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

OAAN backs FCT regulatory agency crackdown on cluster billboards

The President of the Out-of-Home Advertising Association of Nigeria (OAAN), Sola...

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...