Author: Felicia Nwosu

Decemberissavybe: FirstBank sponsors Cavemen concert

By Oladapo Sofowora December is a particularly vibrant and deeply meaningful month...

Alebiosu affirms FirstBank is well-positioned to break new grounds beyond 2025

As the foremost Nigerian bank, First Bank of Nigeria Limited no doubt has a history...

OAAN President forecasts positive growth for OOH advertising in 2025

By Felicia NwosuT The Out-of-Home (OOH) advertising sector is poised for significant...

UnleasheAId: 10 tools that will redefine marketing in 2025

We thought we’d hit ‘Peak AI’ in 2024, but that was just the base camp of what’s...

Nigeria takes lead as Aurora Tech award 2025 unveils top 120 female founders

The Aurora Tech Award, an annual award celebrating the boldest and most ambitious...

2024, year of transition, challenges,triumphs in the Nigerian advertising industry

By Felicia Nwosu The Nigerian advertising and marketing landscape in 2024 was...

Heineken 0.0 challenges dry January stereotypes with “No Excuses Needed” Campaign

By Felicia Nwosu Heineken is shaking up the non-alcoholic beer market with its...

MTN Guinea operations, sharpening focus on growth markets

By Felicia Nwosu MTN Group has officially divested its Guinean operations to the...

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

How Nigerian brands navigated challenges to thrive in 2024

By Felicia Nwosu The Nigerian business landscape in 2024 was a dynamic and challenging...