Author: Felicia Nwosu

Crisis management is a comprehensive 360-degree process

By Mabel Adeteye Perspectives of a Professional Commemorating...

Shining spotlight on an industry titan, Udeme Ufot

Celebrating  birthday of an advertising titan, Udeme Ufot

By Felicia Nwosu Today, the Nigerian advertising and marketing communications...

Memoir of a brand manager 2.0: An Exclusive evening with Omoyele to redefine industry excellence

By Felicia Nwosu The stage is set for a transformative experience in the world...

MediaFuse Dentsu reinvents Nigeria’s marketing with AI

By Seun Johnson Dentsu Nigeria has blazed the trail in the marketing communications...

The Fat Butcher taps industry heavyweight McMichael as CEO

By Seun Johnson Patrick McMichael, a consummate professional in Quick Service...

Goalr App reinvents influencer marketing through active brand experiences

Nigeria's fitness platform goalr is transforming how brands connect with audiences...

Cannes Lions honours Brazil as  inaugural recipient of the Creative Country of the Year

By Ogechi  Odigbo The Cannes Lions International Festival of Creativity is proud...

Navigating brand boycotts in an age of hyper-sensitivity

By Felicia Nwosu Across the globe, a single misstep can plunge even the most established...

Nigeria’s mattress market projected to hit $237.79m by 2025

By Seun Johnson Nigeria’s mattress market has been projected to witness a steady...