Author: Felicia Nwosu

MARKETING EDGE ONTV to feature Omoyele, marketing maestro, in exclusive interview this Wednesday

By Felicia Nwosu MARKETING EDGE ONTV, the flagship television program of MARKETING...

Desperados turns up vibe with “Beer with Latin Vibe” campaign

If there’s one thing we know for sure, it’s that Nigerians love a good vibe....

Unilever reports strong 2024 results amid volume growth

By Felicia Nwosu Unilever, a leading multinational consumer goods company reported...

Industry leaders urge brands to move beyond vanity metrics to build engagement

By Felicia Nwosu Some industry leaders have called on brands to move beyond vanity...

Smartcomply Academy launches its podcast: “Gnosis”

Gnosis by Smartcomply Academy: Unlocking cyber knowledge, one episode at a time  Smartcomply,...

Otufodurin pushes for journalists to leverage influencer marketing at MARKETING EDGE Fireside Chat

By Felicia Nwosu The media landscape is in constant flux, demanding that journalists...

Transmit Partners with Suss Ads to Revolutionize Advertising in Africa

Transmit, a leading ad-Tech solutions provider, has announced a strategic partnership...

Indomie announced as headline sponsor for Kids Say the Darndest Things Africa Season 3

What Network is excited to announce Indomie, Nigeria’s leading instant noodle brand,...

Ozekhome champions story living at MARKETING EDGE Fireside Chat

By Felicia Nwosu Franklin Ozekhome, a seasoned strategist and co-founder of Maskvrade,...

FirstHoldCo Plc to unify brand identity, retain First Bank Nigeria Limited as flagship

By Felicia Nwosu FBN Holdings Plc has officially disclosed its plans to transition...