Author: Felicia Nwosu

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

CMC Connect LLP Lead Partner, calls for empirical measurement in Nigeria’s cluttered marketing landscape

By Felicia Nwosu Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, a leading...

Leveraging sports marketing as goldmine for brands seeking fan allegiance

By Felicia Nwosu In Nigeria's dynamic market, sports have emerged as a powerful...

Nigeria’s marketing future hinges on agility, data, authenticity – Bamigbaiye

By Felicia Nwosu Omotola Bamigbaiye, Chair of the Brand Advisory Board at Meristem...

Adeleye Fabusoro joins CIG Group as Group Marketing and Corporate Communications Director

CIG Group is thrilled to announce the appointment of Adeleye Fabusoro as the new...

More customers embrace ‘Bulk Data’ service from Glo

Digital solutions and technology company, Globacom, has been witnessing growth in...

MARKETING EDGE ONTV hosts  Lanre Adisa this Wednesday

By Felicia Nwosu Advertising luminary, Lanre Adisa, the influential Founder and...

Ayodeji Razaq named Outstanding PR Personality of the Decade by MARKETING EDGE

Ayodeji Razaq wins Outstanding PR Personality of the Decade for defining the future...

Women in IMC champion ‘Accelerate Action’ to foster positive change

By Asokomhe Khairat As the world prepares to commemorate International Women's...

Ogunwumi takes helm as Brooks + Blake CEO

By Felicia Nwosu Taiwo Ogunwumi, a seasoned marketing communications professional,...