Author: Felicia Nwosu

MARKETING EDGE ONTV to host Victoria Ajayi this Wednesday

By Felicia Nwosu This Wednesday, MARKETING EDGE ONTV takes centre stage with an...

Diageo World Class, raising the bar, changing lives

By Felicia Nwosu For many, bartending is a job, but for Diageo, it is a dream...

Global AI market set to reach $4.8trn by 2033

By Seun Johnson The global market for Artificial Intelligence has been projected...

Nigerian Breweries hits N1trn in 2024 revenue as marketing spend soars

By Seun Johnson Nigerian Breweries Plc has crossed a major financial benchmark,...

Coca-Cola brings back ‘Share a Coke’ to rekindle real-life connections

By Felicia Nwosu Coca-Cola has reintroduced its beloved ‘Share a Coke’ campaign,...

Personality Interview  with  Lyon Koledoye, Chief Magician at Method & Metaphors

  Storytelling is at the heart of advertising in unlocking power to drive...

Heineken partners with WPP as global marketing, commerce shoppers

By Khairat Asokomhe The multinational advertising and Public Relations company,...

Sustainability Professionals Institute of Nigeria (SPIN) hosts Inaugural Scientific Induction Committee

The Sustainability Professionals Institute of Nigeria (SPIN) convened its inaugural...

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers face...

Digital video camera market booms amid soaring demand for premium content

By Felicia Nwosu The global digital video camera market is experiencing steady...