Author: Felicia Nwosu

MARKETING EDGE ONTV with Lanre Adisa comes up @ 6.30pm this evening

By Felicia Nwosu MARKETING EDGE ONTV is set to host Lanre Adisa, Founder and Chief...

Experts analyze brands’ challenge to balance profit with customer satisfaction

By Felicia Nwosu In Nigeria's turbulent economic climate, brands face a delicate...

FirstHoldco reinforces ESG, sustainability initiatives as it rebrands

In a world where approximately 20% of new businesses fail within the first two years,...

Cannes Lions announces 2025 See It Be It cohort

Cannes Lions has announced the cohort for the 2025 See It Be It talent programme,...

Glo announces 15% bonus on airtime recharges  for subscribers 

Digital solutions provider, Globacom, has announced an offer of 15 per cent bonus...

CMC Connect LLP designates March as ‘Crisis Management Advocacy Month

As the complexities of business, governance, and reputation management continue to...

Instagram revamps partnership Ads with credibility boost

By Felicia Nwosu Instagram has just flipped the script on how brands and creators...

Ukubeyinje declares digital vs. traditional Ad debate obsolete

By Felicia Nwosu Oti Ukubeyinje, a Consumer Data Lead at Diageo, Africa, has emphatically...

Creative industry 2025 forecast: Black Executives breaking boundaries, redefining creativity

As the creative industry continues to evolve at an unprecedented pace, a new wave...

MAD STARS 2025 opens entries for content professionals globally

By Oluwatosin Ajayi MAD STARS - a global content and creative festival with a...