Author: Felicia Nwosu

Cannes Lions honours Brazil as  inaugural recipient of the Creative Country of the Year

By Ogechi  Odigbo The Cannes Lions International Festival of Creativity is proud...

Navigating brand boycotts in an age of hyper-sensitivity

By Felicia Nwosu Across the globe, a single misstep can plunge even the most established...

Nigeria’s mattress market projected to hit $237.79m by 2025

By Seun Johnson Nigeria’s mattress market has been projected to witness a steady...

How modern Nigerian TV ads are challenging traditional norms

By Seun Johnson For decades, Nigerian TV commercials followed a familiar script....

Industry leaders offer varied perspectives on IMC sector’s outlook

By Felicia Nwosu Nigeria’s Integrated Marketing Communications (IMC) sector, a...

Samsung unleashes AI for everyone, introduces new Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G

Samsung today unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest...

itel Power 70, the game-changer: Why Brands Like Tecno, Infinix, Redmi are struggling to match itel

The Nigerian smartphone industry is a battlefield where innovation and value-for-money...

FirstBank files appeal

INJUNCTION AND STAY OF EXECUTION CARGO REMAINS UNDER ARREST  In a...

Study reveals shifting CMO landscape as marketing leadership titles evolve

By Felicia Nwosu A new study from leadership advisory firm Spencer Stuart has...

WOHAN: Pioneering Progress in women OOH advertising

By Felicia Nwosu Women in Out-of-Home Advertising Network (WOHAN) has reaffirmed...