Author: Felicia Nwosu

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape is undergoing...

Anietie shines as global authority, named AME Awards 2025 Grand Jury Member

Anietie Udoh, the strategic virtuoso and Divisional Director of Marketing at MARKETING...

Dubai Lynx names Chafic Haddad as the 2025 Advertising Person of the Year

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness,...

Lafarge Africa signs memorandum of understanding with LASG on solid waste management

Lafarge Africa, a leading innovative and sustainable building solutions company and...

Expert expresses concern over declining sales volumes, amidst eroding consumer purchasing power

By Felicia Nwosu Boma Harrison, Head of Marketing at Rite Foods, has raised a...

Jumoke Oduwole, trade minister leads Nigeria’s marketing elite at ADVAN awards as countdown begins

  By Felicia Nwosu COUNT-DOWN TO ADVAN AFRICAN AWARDS Dr. Jumoke Oduwole,...

Customer analytics market forecast to explode, driven by customer experience

By Felicia Nwosu The global customer analytics market is set for explosive growth,...

ADVAN gears up for 2025 African Marketing Excellence Awards

By Felicia Nwosu The Advertisers Association of Nigeria is set to host its annual...

Leveraging USP as strategic tool to meet consumer needs amid economic challenges

By Felicia Nwosu In a challenging economic environment marked by shrinking consumer...

Global creative agencies leverage digital innovations with projected growth rate at $22billion by 2032

By Felicia Nwosu The global creative agency market is experiencing a surge in...

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