Author: Felicia Nwosu

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

Photography equipment market eyes bright future as creators, green tech drive demand

The global photography equipment market is projected to reach a value of USD 14.12...

Glo, PalmPay announce huge benefits for customers in new promotion

Top fintech company in Nigeria, PalmPay, is working with Globacom, a supplier of...

PZ Cussons relaunches Carex with one mission: Win the war against germs

Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria,...

PepsiCo, VaynerMedia build new creative engine to fuel cultural pulse of consumers

PepsiCo is shaking up its marketing playbook. Specifically, it is adopting a bold...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...

New York Festivals Advertising Awards (NYFA) announces 2025 award-winners

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. With...