Author: Felicia Nwosu

Dozie Mbanefo, empire builder unveils blueprint for success as he pays courtesy visit to MARKETING EDGE

By Felicia Nwosu A palpable wave of excitement, a radiant aura of distinguished...

SKOT Communications seals landmark partnership with  renowned PROI global

PROI Worldwide , a leading consortium of over 90 agencies world wide has announced...

FirstBank breaks ground on eco-friendly Hqtr

FirstBank, the premier bank in West Africa and a leading financial inclusion service...

Glo offers customers 200% value back on new Mifi devices

Telecommunications company, Globacom, has announced a new offer of 200% value-back...

Digital revolution to sweep B2B sector, projected to hit $3 trillion mark

By Felicia Nwosu A recent report from eMarketer has illuminated the profound metamorphosis...

Why marketing must bring PR back from valley of the shadow of death

By Olusesan Ogunyooye In 2014 on a flight from Detroit to Washington, DC, I was...

MARKETING EDGE ONTV with Lanre Adisa comes up @ 6.30pm this evening

By Felicia Nwosu MARKETING EDGE ONTV is set to host Lanre Adisa, Founder and Chief...

Experts analyze brands’ challenge to balance profit with customer satisfaction

By Felicia Nwosu In Nigeria's turbulent economic climate, brands face a delicate...

FirstHoldco reinforces ESG, sustainability initiatives as it rebrands

In a world where approximately 20% of new businesses fail within the first two years,...

Cannes Lions announces 2025 See It Be It cohort

Cannes Lions has announced the cohort for the 2025 See It Be It talent programme,...