Author: Felicia Nwosu

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

World Marketing Council sets stage for global unity with Charter signing

A new era in global marketing collaboration is on the horizon as the World Marketing...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus from...

Midea unveils Abuja flagship Proshop as a bold fusion of innovation, purpose

In an unforgettable spectacle of elegance, innovation, and strategic global purpose,...

WARC coalition charts new path to unite brand growth with performance marketing

WARC, in partnership with Analytic Partners, BERA.ai, Prophet, and System1, has released...

Firstbank: 131 years of creative excellence report out soon

In a landmark celebration of history, innovation, and consistency, MARKETING EDGE...

Shaping global narratives with content evolution

As content continues to serve as the goldmine of modern life, creators must strengthen...

Global Black Friday Sales Market projected to surge with double-digit growth through 2032

The annual retail spectacle known as Black Friday no longer serves as just a shopping...