Author: Felicia Nwosu

Global brewery market set for steady growth, reaching $800 billion by 2032, driven by craft beer demand

By Felicia Nwosu Global brewery market set for steady growth, reaching $800 Billion...

Interpublic Group taps Yaniv Sarig as  Global Head of AI Commerce

By Khairat Asokomhe Interpublic Group, a marketing communication, has named Yaniv...

Google’s AI overviews feature sparks concerns over plummeting web traffic for publishers

By Khairat Asokomhe A growing number of publishers and content creators are grappling...

Have you really got the hunger?

In a bold and creative move, The Loerie Awards committee has ditched the clichéd...

Industry mavericks lead charge at an Evening of ‘Imperfectly Awesome Conversation’

By Seun Johnson On Sunday, April 13, industry titans, bold thinkers and trailblazers...

Gospel artistes, Nathaniel Bassey, Mercy Chinwo, star on Glo-sponsored African Voices  

Reputable gospel artiste, Nathaniel Bassey and his equally accomplished female colleague,...

Ogunjobi, Akingbolu, others named members of Industry Awards 2024 jury

The Industry Newspaper, a leading brand marketing publication in West Africa and...

 Is pitch fees a strategic imperative for advertising professionals or an unnecessary burden for clients

By Felicia Nwosu The conversation around structured pitch fees in Nigeria’s advertising...

How brands are elevating mixology, flavour fusion, to make impactful statement

By Felicia Nwosu As brands continue to catch up with the fast-evolving consumer...

Dabira Outdoor Media: Redefining OOH ads with precision, performance, presence

By Seun Johnson In the world of advertising where attention has become currency...