Author: Felicia Nwosu

WPP adjusts DEI messaging in annual report amid evolving corporate landscape

By Felicia Nwosu WPP has revised its language on diversity, equity, and inclusion...

Digital payment platform set to hit $1.5 trillion in next 10 years

By Khairat Asokomhe Following the increase in internet access and the bloom in...

Influencer marketing as new frontier in IMC

By Khairat Asokomhe Influencer marketing is a strategy  being adopted by most...

MARKETING EDGE ONTV to host Omotola Bamigbaiye-Elatuyi tomorrow

By Felicia Nwosu MARKETING EDGE ONTV is set to feature Omotola Bamigbaiye-Elatuyi,...

Arise News honours TVC GMD/ CEO, Ajayi as one of 65 Women of Impact

By Seun Johnson Mrs. Victoria Abiola Ajayi, the Group Managing Director and Chief...

How retail media is redefining marketing

By Felicia Nwosu The digital marketplace is undergoing a seismic transformation,...

Streaming surge at $605 billion vista by 2033

By Felicia Nwosu The digital landscape, according to Imarc group is being reshaped...

Imperfectly Awesome Conversations Summit 2025 set to inspire authenticity, resilience

By Felicia Nwosu The much-anticipated Imperfectly Awesome Conversations Summit...

TVC  Communications strengthens global footprint as Pitcher Festival names it official broadcast partner

By Felicia Nwosu In a bold move that further affirms its position as Nigeria’s...

MTN Group, Airtel Africa partner to expand network infrastructure across key markets

By Felicia Nwosu MTN Group and Airtel Africa have entered into agreements to share...