Author: Felicia Nwosu

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...

New York Festivals Advertising Awards (NYFA) announces 2025 award-winners

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. With...

Democracy must deliver for all, President Tinubu reassures Nigerians

President Bola Ahmed Tinubu has reaffirmed that democracy in Nigeria must translate...

Fresh era at Seven-Up as Sari El-Khalil takes over leadership from Ziad Maalouf

Seven-Up Bottling Company Limited introduces a major leadership change that signals...

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...

MARKETING EDGE Summit: Awopetu unveils strategic edge of data-driven storytelling

  The future of sales and marketing belongs to those who can fuse the precision...

Same house, different hustle: The silent war of rivalry sister brands in Nigerian market

In Nigeria’s fiercely contested consumer market, rival brands do not always fight...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

Yanga FM leads new wave in  broadcasting – Arimi

Yanga FM, is leading a new wave in Nigerian broadcasting with Youth-Focused Pidgin...