Author: Felicia Nwosu

Nigerian Breweries hits N1trn in 2024 revenue as marketing spend soars

By Seun Johnson Nigerian Breweries Plc has crossed a major financial benchmark,...

Coca-Cola brings back ‘Share a Coke’ to rekindle real-life connections

By Felicia Nwosu Coca-Cola has reintroduced its beloved ‘Share a Coke’ campaign,...

Personality Interview  with  Lyon Koledoye, Chief Magician at Method & Metaphors

  Storytelling is at the heart of advertising in unlocking power to drive...

Heineken partners with WPP as global marketing, commerce shoppers

By Khairat Asokomhe The multinational advertising and Public Relations company,...

Sustainability Professionals Institute of Nigeria (SPIN) hosts Inaugural Scientific Induction Committee

The Sustainability Professionals Institute of Nigeria (SPIN) convened its inaugural...

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers face...

Digital video camera market booms amid soaring demand for premium content

By Felicia Nwosu The global digital video camera market is experiencing steady...

LinkedIn taps Publicis for $97 million global media account

By Felicia Nwosu LinkedIn has awarded its global media account to Publicis following...

WARC lowers 2025 global ad spend forecast amid economic uncertainty

By Felicia Nwosu Following a recent report from the  World Advertising Research...

M&C Saatchi posts profitability gain despite advertising revenue drop

By Felicia Nwosu M&C Saatchi reported a 3.7% rise in like-for-like net revenue...