Author: Felicia Nwosu

Wine’s big dip as global consumption hits 61-year low

Khairat Asokomhe The world consumption of wine was reported to have fallen drastically...

Jack Daniel’s  appoints TSA as its first dedicated influencer agency

By Abimbola Mohammed Jack Daniels, American whiskey firm has selected  TSA as...

NDL breaks new ground with Encore Aromatic Liqueur with herbs at Distributors Conference

By Felicia Nwosi Nigeria Distilleries Limited (NDL) has unveiled its latest innovation,...

Chain Reactions Africa, Integrated Indigo lead  charge at SABRE 2025 Awards with multiple finalist spots

Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated...

Red Bull appoints Universal McCann as media agency of record

By Abimbola Mohammed As part of its strategic initiative to enhance market penetration...

Campari Group launches global media review

By Abimbola Mohammed Campari Group, the Italian spirits giant behind brands like...

Omnicom powers through $3.7 billion quarter as It gears up for historic IPG merger

By Felicia Nwosu Omnicom has kicked off the year with a strong financial performance,...

Instagram debuts ‘blend’ to reinvent social reels

By Felicia Nwosu Instagram has rolled out a fresh feature called “Blend” that...

Show Some Love To Mum: How Indomie Created an unforgettable Mother’s Day campaign with Nigeria’s First AI Personalised Celebrity Video

At Indomie, mothers have always held a special place in our hearts. Year after year,...

Pernod Ricard grapples with trade tensions, market hurdles as sales slip

By Felicia Nwosu Global spirits company Pernod Ricard reported a 3% dip in third-quarter...