Author: Felicia Nwosu

 Is pitch fees a strategic imperative for advertising professionals or an unnecessary burden for clients

By Felicia Nwosu The conversation around structured pitch fees in Nigeria’s advertising...

How brands are elevating mixology, flavour fusion, to make impactful statement

By Felicia Nwosu As brands continue to catch up with the fast-evolving consumer...

Dabira Outdoor Media: Redefining OOH ads with precision, performance, presence

By Seun Johnson In the world of advertising where attention has become currency...

Advertisers redirect budgets as TikTok faces uncertainty

By Felicia Nwosu Against the back drop of its banning challenge, TikTok's advertising...

Global Laptop market to hit USD 164.08 billion by 2032, driven by hybrid lifestyles

By Felicia Nwosu The global laptop market, valued at USD 127.62 billion in 2023,...

Pepsi rolls out AI-powered campaign, two new zero sugar flavors to woo Gen Z

By Felicia Nwosu Pepsi is blending flavor with futuristic tech in its latest campaign,...

Nigerian Breweries reaffirms commitment to fostering safe, caring, inclusive work

Nigerian Breweries Plc-Nigeria’s foremost brewing company, has reaffirmed its commitment...

MARKETING EDGE ONTV to host Victoria Ajayi this Wednesday

By Felicia Nwosu This Wednesday, MARKETING EDGE ONTV takes centre stage with an...

Diageo World Class, raising the bar, changing lives

By Felicia Nwosu For many, bartending is a job, but for Diageo, it is a dream...

Global AI market set to reach $4.8trn by 2033

By Seun Johnson The global market for Artificial Intelligence has been projected...