Author: Felicia Nwosu

Meet MARKETING EDGE National Stakeholders Summit panelist – Victoria Ajayi

Mrs. Victoria Abiola Ajayi (FCCA, MBA, M.CIoD) will serve as a panellist at the forthcoming...

Experts at LaPRSC urge action-driven policies, clear communication, inclusive investments to transform education

Stakeholders at the 12th Lagos Public Relations Stakeholders’ Conference (LaPRSC),...

Rising digital investments to drive content marketing toward $2 trillion valuation by 2032

The global race for consumer attention is rewriting the rules of marketing. Fueled...

Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

Olufemi Sunday redefines marketing purpose at ADVAN CMO Forum

With sharp wit and strategic clarity, Sunday Olufemi, former Group Managing Director...

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

World Marketing Council sets stage for global unity with Charter signing

A new era in global marketing collaboration is on the horizon as the World Marketing...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus from...