The Advertisers Association of Nigeria (ADVAN) has expressed deep sorrow over the death of the Publisher of MARKETING EDGE, Mr. John Ajayi, who passed on December 10, 2025, describing his demise as a significant loss to Nigeria’s marketing and communications community.

Condolence Message to MARKETING EDGE Family

In a condolence message addressed to the MARKETING EDGE family, the association said Ajayi’s passing has left a void in the industry, noting that his work helped shape brand journalism and elevate professional discourse within the sector.

Recognition of a Visionary Brand Journalist

Notably, ADVAN described the late publisher as a visionary whose passion and dedication transformed MARKETING EDGE into a credible and influential platform for marketing, advertising, and corporate communications in Nigeria. According to the association, Ajayi’s commitment went beyond reporting, as he built structures that strengthened industry engagement and promoted professional standards.

Enduring Platforms for Industry Growth

Furthermore, the association highlighted initiatives such as the National Marketing Stakeholders Summit and the EDGE Awards as enduring contributions that fostered excellence, innovation, and collaboration across the marketing ecosystem. It noted that these platforms created spaces for dialogue, recognition, and growth, helping practitioners and brands align with evolving industry expectations.

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Lasting Impact on the Marketing Ecosystem

Equally important, ADVAN stated that Ajayi’s impact on the growth and professionalism of marketing practice in Nigeria would remain memorable, stressing that his influence extended across agencies, brands, and industry institutions.

Solidarity and Prayers from ADVAN

Meanwhile, while commiserating with the MARKETING EDGE family, ADVAN said it stands in solidarity with the organisation at this difficult moment and shares in the pain of the loss.

The association offered prayers for comfort and strength for Ajayi’s family, colleagues, and loved ones, adding that his legacy would continue to inspire those he touched through his work.

Final Tribute

Finally, ADVAN concluded by wishing the late publisher eternal rest, describing his life and contributions as worthy of honour and remembrance