There are career moves and then there are moments that feel like destiny taking a confident step forward.

For Oyetola Akeredolu, this is one of those rare, luminous moments.

After years of shaping beloved household brands and carving a reputation built on creativity, intuition, and impeccable storytelling, she now steps into one of the most iconic roles in global brand building as the Brand Manager for Johnnie Walker at Diageo, overseeing the South, West and Central African region.

It is a new walk, a higher stride, a journey that mirrors the spirit of the legendary striding man
bold, unafraid, and destined to keep moving.

A Transition Marked by Purpose, Vision

Before this remarkable leap, Oyetola served as Brand Manager, Beverage Category at Promasidor Nigeria, where she helped nurture and strengthen brands that millions of consumers have come to trust.

Her work there was defined by insight-driven thinking, strategic clarity, and campaigns that connected deeply with everyday Nigerians.

Now, with her move to Diageo, she ascends into a broader, pan-African mandate, one that demands innovation, cultural fluency, and the kind of creative bravery she has spent years refining.

From Media to Marketing: A Journey Rooted in Storytelling

Oyetola’s story did not begin in the boardroom. It began behind a microphone, as a radio presenter where she learned the delicate art of reading people, understanding audiences, and crafting messages that resonate.

How those early storytelling instincts grew into a powerful professional compass.

Over the years, she has managed multi-million-dollar budgets, built consumer love, driven visibility, and executed 360-degree campaigns for some of the world’s most respected companies including Samsung West Africa, CAP Plc (makers of Dulux Paints), Mondelez (Cadbury Nigeria), and Promasidor.

Her new role at Diageo, custodians of one of the world’s most beloved global brands, is a fitting continuation of a career defined by depth, discipline, and imagination.

A Brand Leader Who Builds Experiences, Not Just Campaigns

Beyond her corporate achievements, Oyetola is also an entrepreneur and Creative Director of a children’s events company, where she channels her passion for experiential marketing into crafting magical, immersive worlds for families.

Her greatest strength lies in Below-The-Line (BTL) marketing
bringing stories to life through experiences, activations, and meaningful consumer engagement.

This unique skill set positions her perfectly for a brand like Johnnie Walker, known for its emotional storytelling and culturally resonant campaigns.

A Marketer Grounded in Knowledge and Professional Standards

Oyetola holds an MSc in Marketing Communications from Pan-Atlantic University and a BA in European Languages (French) from the University of Lagos. Recently inducted into the Advertising Regulatory Council of Nigeria (ARCON), she continues to stand for professionalism, ethics, and excellence.

A Walk That Inspires a New Generation

Meanwhile, her appointment signals more than a career milestone; it is a symbolic win for young African marketers
especially women who aspire to leadership on global brands.

Moreover, with this new role, Oyetola steps into a narrative much bigger than a title. She steps into a legacy,  challenge,  canvas and a frontier.

So, most importantly, she steps forward just as the Johnnie Walker ethos has encouraged for over 200 years.

As this new walk begins, one thing is clear, and that is, that Oyetola Akeredolu is not just moving. She is rising. She is redefining, While striding into her own legend.