Pepsi reintroduces 60cl bottle with bold new campaign
By Felicia Nwosu
A larger-than-life experience awaits consumers as Pepsi brings back its 60cl Long Throat Bottle, launching a vibrant campaign tagged “Big Big Tinz” aimed at delivering maximum refreshment and value.
To kick off the initiative, the beverage giant collaborated with a popular Afrobeat star to remix one of his chart-topping tracks, transforming it into an anthem that reflects the bold and energetic spirit of Nigeria’s youth. The catchy tune seamlessly integrates the brand’s essence, connecting with a generation that thrives on self-expression and creativity.
According to a senior executive at the company, the campaign is designed to deepen ties with younger consumers by tapping into contemporary music and culture. “We are committed to staying ahead in pop culture by partnering with the right influencers and using key platforms to communicate our message effectively,” he said.
He further emphasized how the campaign resonates with the lifestyle of Nigerian consumers, who are known for their big dreams and ambitious outlook. “This remix allows us to celebrate their boldness while reinforcing our promise of delivering refreshing experiences and exceptional value,” he added.
The relaunched 60cl bottle, which first debuted in 2015, is now available in select markets, including Lagos, Ibadan, and Ilorin.
The rollout also features a series of experiential events aimed at engaging consumers directly through exciting activities at popular locations such as shopping malls. The new remix, which serves as the centerpiece of the campaign, premiered on November 16 and can be streamed across various digital platforms
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