Adform appoints Yannick Kabangu as Country Manager for Sub-Saharan Africa
Adform, a global advertising technology leader, has appointed Yannick Kabangu as its new Country Manager for Sub-Saharan Africa. With over 14 years of experience in the digital advertising and AdTech industries, Yannick brings a wealth of expertise to his new role, where he will oversee the company’s continued expansion and growth in the region.
Yannick’s career in digital advertising spans commercial roles in account management, sales, and consulting. Prior to joining Adform, he held key positions at Conversant and CJ Affiliate, where he managed portfolios for prominent global clients. His work across these roles has been marked by a focus on strategic business growth and market expansion.
Reflecting on his promotion, Yannick describes the milestone as a culmination of years of dedication, leadership, and a deep passion for advancing the region’s digital advertising ecosystem. “It’s a significant step in my career, but also an opportunity to further contribute to Africa’s growing presence in the global AdTech space. I’m excited to continue advocating for innovation, transparency, and sustainable advertising practices across the region.”
Yannick’s journey with Adform began as the company’s first employee in Africa, where he played a key role in onboarding and supporting global brands using Adform’s advanced digital advertising platforms. His leadership has been integral to positioning Adform as the leading media buying platform in the region, emphasizing omnichannel marketing and data ownership.
In his new role, he will continue to champion Adform’s cutting-edge solutions while fostering strong global and regional partnerships, and leveraging the power of AdTech to unlock new opportunities for the next generation of digital professionals in Africa.
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