Tag: Public Relations

APRA throws its weight behind AfDB President, insists on due process

The African Public Relations Association (APRA) has thrown its weight behind the...

PR Beyond publicity stunts

Public relations has suffered a 'reputation crisis' over time. A profession designed...

Covid-19: FG partners PRCAN on communication strategy

The Federal Government’s Presidential Task Force (PTF) on COVID-19 has expressed...

Covid-19 and the state of PR: A personal experience

It is no news that the Covid-19 pandemic has foisted a new reality on our world....

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has become...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your campaigns...

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...

Modion Communications bags two SABRE Awards

Modion Communications, an avart-garde brand development and leading Public Relations...

Seven principles of good PR

We all know that good PR is about more than writing press releases – it’s about...

Corporate entities must cultivate positive image for business growth – Rewane

Corporate organisations in the country have been advised on the need to ensure that...