Tag: Programmatic

Oduh advocates programmatic advertising for proper audience targeting

By Felicia Nwosu Promise Oduh, Associate Director, MediaReach OMD, has advocated...

Global programmatic advertising market to reach $18.42 billion

By Zion Rufus The global programmatic advertising market which hit $7.38 billion...

ADMARP President urges martech companies in Nigeria to explore more digital marketing options

By Zion Rufus   President, Association of digital marketing professionals...

Programmatic advertising and its threat to brand image

  Programmatic advertising is one of the kinds of advertising that have adverse...

Programmatic Advertising has Wider Reach and is Cost Efficient – Paukstys, Eskimi DSP, CEO

Eskimi DSP, CEO, Vytautas Paukstys, has disclosed that programmatic advertising remains...