Tag: Coca-cola

Coca-Cola boosts 2022 global adspend by $4.7 billion

Coca-Cola Co. boosted worldwide ad spending by 12.2% in the first nine months of...

Kantar reveals Coca-Cola most chosen brand of the decade

By Zion Rufus Following a ten-year analysis of consumer shopping behavior to identify...

Coca-Cola taps into 2022 FIFA World Cup

As part of efforts to delight Nigerians with a unique experience of the 2022 Qatar...

Legacy companies still blazing trails

By Felicia Nwosu Doing business in Nigeria, is daily, becoming a herculean task....

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...

Coca-Cola supports Lagos Waste Forum

The Statewide Waste and Environmental Education (SWEEP) Foundation recently hosted...

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...

Consumers reveal loyalty determinants to table water brands

 By Felicia Nwosu Water, they say, is life and one of the most essential entities...

Mixed reactions trail Coca-Cola, Jack Daniel’s RTD pre-mixed cocktail

By Zion Rufus Following the debut of the Coca-Cola Company’s ready-to-drink...

Coca-Cola extends beverage segment with Jack Daniel’s

Inspired by the iconic bar cocktail, the Coca-Cola Company is growing its portfolio...