Branding

ADVAN pushes for Debt Reconciliation Committee

By Felicia Nwosu As the debate for media debt continues to be on the front-burner...

  Hilda Baci: Leveraging media mileage for brand building

By Abimbola Mohammed The brand endorsements and partnerships that Hilda...

Throwback Thursday: Nigeria’s legendary novelists

By Abimbola Mohammed Nigerian writers are as many, diverse and artistically rich...

Protesters storm Shell AGM, accuse it of killing the planet

By Felicia Nwosu With the struggle to balance investor pressure to capture profits...

Hamish Nicklin bows out of Dentsu

Come June 2023, Hamish Nicklin would have completed his disengaged from Dentsu UK...

Dangote Refinery holds promise for Nigeria’s cosmetics, detergent brands

By addressing the issue of limited access to vital raw materials, the Dangote refinery...

Showmax prioritizes local content to counter Netflix, Prime Video

By Joseph Ekeng In an era of intensifying competition from streaming giants...

CBN takes eNaira sensitisation drive to UNILAG’s “Law Ladies”

Central Bank of Nigeria (CBN) has taken the sensitisation drive of eNaira to women...

TikTok’s Pulse Premiere to connect creators and advertisers

By Kingsley Odii TikTok, one of the most used social media platforms, has launched...

Madison blames lack of competence on marketing’s identity crisis

By Felicia Nwosu Christopher Madison, CEO Dentsu Kenya, has revealed that, in today's...