Tag: Branding

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy,...

International SEO leads digital marketing

Without a doubt, digital marketing has effectively moved into position as one of...

Tiger Beer unveils new sleek can

Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event at...

Double digit interest rates is the reason some agencies don’t survive, says Abisoye

Renowned Marketing Communications professional and founder of Sodium Group, Abisoye...

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

Five recommendations for better brand momentum: Growing sales now and for the future

According to Mark Kaye of marketing projects in the United Kingdom and Charles Foster...