Metaverse

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are constantly...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment for...

Engage and connect with Metaverse, Egerton-Idehen charges brands 

By Abimbola Mohammed & Olatoyosi Oladapo Jane Egerton-Idehen, the founder...

EXMAN to hold masterclass

By Felicia Nwosu As plans to celebrate 10 years of excellence in the experiential...

Metaverse holds potential to create disruption – experts

By Abimbola Mohammed Experts in the marketing communication industry have said that...

Metaverse holds potential to change the way we do business, experts

By Abimbola Mohammed The Metaverse opens up new virtual environments in which...

Metaverse to generate $40bn to sub-Saharan Africa’s economy in 10 years – Report

By Ibidunni Banjoko Metaverse, the vast global network of digital spaces, has...

Top brands using NFTs as marketing strategy

By Abimbola Mohammed In the digital age, all things are connected, which explains...

Brands must extend presence in Metaverse – Experts

By Felicia Nwosu Professionals in the Integrated Marketing Communications (IMC)...