Tag: marketing news

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today may...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...

Industry titans, gladiators laud MARKETING EDGE’s innovative disruption

By Oghale Mafuru Industry Titans and gladiators from different sectors of the...

TikTok is an emerging tech for brand visibility-experts

By Oghale Mafuru TikTok app is one of the fastest-growing apps in the world recording...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Rebranding is the best PR for political parties ahead of 2023 elections-Obinna Inogbo

By Oghale Mafuru As the upbeat to the 2023 general elections gathers momentum,...

MARKETING EGDE on TV hosts Steve Babaeko tomorrow on TVC News DStv Channel 418 at 12:30pm

By Oghale Mafuru Foremost brand-focused, marketing, and advertising television...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Apple still world’s most valuable brand reports Brand Finance

Apple has retained the title of the world’s most valuable brand in 2022. World-renowned...

For Africa’s manufacturers; a new prescription for growth

The days of smokestack economies are slowly winding down. As evidence of climate...