Tag: Marketing Insight

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and many...

The future lies in our collective intelligence

Regardless of your business vertical – retail, FMCG, automotive, financial services...

Why brands must use emotions, not euphemisms, to build trust

Brands are having to face up to the fact that consumer trust has been broken. But...

The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new year,...

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation, I’m...

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Are you ready for voice search in 2020?

When it comes to SEO, specialists need to keep up with the trends. In the SEO world,...

Can AI overtake strategy?

A recent Fortune article noted that U.S. workers are increasingly worried about the...

5 Ways to capitalise on the conversations you’re hearing on social

The digital revolution is over. The shift from analog to digital has happened—there’s...