Tag: Marketing Insight

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important part...

The marketing norms we took for granted are crumbling

For the past four months, people have been putting quotation marks around the word...

Why marketers need to raise their EQ in a vulnerable post-Covid-19 market

The marketing and communications landscape has had to build on its EQ (emotional...

How compatibility can help agencies win and retain clients

The ability to work together without problems or conflict is more important than...

Why a brand story makes for good business

If you want to build a successful business, having a strong brand story should be...

The death of the cookie won’t destroy independent publishers

As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers...

Reinventing video advertising for the age of attention

Digital advertising is at a crossroads. We’ve come this far based on the enthusiasm...

How is the Food & Wine sector changing after lockdown?

By Hellen Akinsiku The global lockdown bestowed upon me a lot of time to reflect...

Is low empathy killing our creativity?

A study by Steelcase and Microsoft reports that 77% of people believe creativity...

When the cookie crumbles: Phasing out third-party cookies

This will have impacts on Data Analytics & Digital Marketing as brands will have...