Tag: Marketing Insight

How brands can synergise fast and meaningful innovation

There is a difference between wanting to innovate, and needing to innovate. For companies...

Here’s what Trump and Biden have spent on Facebook and Google ads

And more from the final pre-Election Day edition of Ad Age Campaign Ad Scorecard And...

Four ways to engage voters in a polarising political landscape

Amid heightened socio-political tension over the past several years, consumers have...

The strategic role of corporate communications in CEO positioning

Organisations exist for a purpose. Every organisation, irrespective of its size,...

Arming brands and agencies with Augmented Analytics

The year so far has been quite a journey for everyone, brands and agencies included,...

Brands must dismantle the obstacles to creative effectiveness

Marketing and creative teams shouldn’t be ‘task takers’, but strategic business...

Marketing with purpose: 3 Strategies to ignite customer passion

This year has certainly challenged all marketing leaders. Economic uncertainty, health...

Three areas of investment for marketers in Q4 2020

It’s no surprise that the COVID-19 outbreak has caused great disruption for brands...

Why brands must change their media plans to have diverse and competitive content

According to the market research company eMarketer, Facebook and Google will receive...

How to prepare your business for what’s next

2020 has been a year unlike any other. A pandemic that upended daily life and routines....