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We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Publisher, John Ajayi opens MARKETING EDGE Summit 2025 with Focus on AI,  creator economy

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

A brand is exclusive trademark that has memories – Adefila

By Felicia Nwosu Strong distinctive brands must be able to trigger nostalgically,...

MTN wears a new look, changes tagline

MTN, Africa's telecom giant, has embarked on a major rebrand and repositioning, scheduled...

AB InBev advances global business, introduces new brand identity

By Zion Rufus Advancing its global business with a new purpose and strategy,...

FG unveils national carrier name, logo as Nigeria Air takes off soon

The Federal Government has unveiled Nigeria Air as the name of the new national carrier...

New look Loeries calls for entries

Entries for the 2018 Loeries award opened on Thursday February 1 , and all works...