Tag: IMC

Meet Marketing Edge Panelist

Felix King Eiremiokhae is popularly referred to as Nigeria’s king of experiential...

IMC experts task APCON on 120 days new payment policy by advertisers

Practitioners in the Integrated Marketing Communications industry (IMC) have tasked...

Making the marketing case for sport sponsorship

As traditional marketing limps, I have been thinking a lot about the challenges facing...

How to effectively pitch your marketing idea

So, you've had a flash of brilliance. You've come up with an incredible idea for...

How Nigeria’s Star Beer survived a checkered seventy years

Imagine your life as a huge Olympic sport of hurdle jumping at 70. Imagine yourself...

Meet Marketing Edge Award Panelist

Leading the team at X3M Ideas Limited, the young but fast growing marketing communications...

NTA/HotSports Spice up Live Broadcast of AFCON 2019 with Comedy

The broadcast of the 32nd Africa Cup of Nations starting on June 21 will be given...

Where are the OOH creative specialists?

Over the years, the OOH landscape in Africa and most especially in Nigeria has witnessed...

How creativity is changing in a mobile first-era and why it matters to marketers

At a D&AD Festival fringe event hosted by Facebook, jury members discussed how...

Meet Marketing Edge Summit Panelist

KAYODE EBATAMEHI An accomplished professional and business leader, Kayode Ebatamehi...