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Facebook, YouTube and TikTok to hit 5.9bn users’ mark in 2020

The combined number of Facebook, YouTube, and TikTok users is expected to reach over...

Why brands must change their media plans to have diverse and competitive content

According to the market research company eMarketer, Facebook and Google will receive...

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important part...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the...

Coca-Cola suspends social media advertising despite Facebook changes

Coca-Cola will suspend advertising on social media globally for at least 30 days,...

The science of live videos and the art of getting it right

Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

Google, Facebook and Amazon to dominate global adspend in 2020, says Warc

Warc has forecasted global advertising investment growth across the 19 categories...

Mobile apps help improve customer experience

Creating a mobile app is a phenomenal tool to help businesses improve their corporate...

Where does Facebook’s balancing act leave advertisers?

Facebook, still feeling the aftershock of 2018’s Cambridge Analytica scandal, has...