Tag: Campaigns

Airport advertising market set to soar as travel rebounds

The airport advertising market is gaining renewed momentum as global travel rebounds...

Beverage alcohol set to grow $34bn in key markets by 2034 – Report

Beverage alcohol set to grow $34bn in key markets by 2034. This is according to a...

Non-alcoholic Guinness rises 35% in sales, set to take 12% production

By Ralph Tathagata ‎ ‎Recent data from Diageo Ireland show that consumers increased...

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

MarkHack 4.0 unveils Nigeria’s premier MarTech Awards

MarkHack 4.0 has introduced the inaugural Nigerian MarTech Awards,  to shine a spotlight...

McVitie’s celebrates 100 years of chocolate digestives with iconic campaign

By Abimbola Mohammed In celebration of its centenary, Pladis, the global snacking...

EXMAN calls for entries on trailblazing campaigns

By Felicia Nwosu In a spirited move to elevate creative benchmarks and spotlight...

Global brands leveraging Squid Game success for their digital ad campaigns

By Zion Rufus South Korean drama series, Squid Game which broke Netflix's major...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

Ad spend may record a boost in Q4

Feelers emanating from the Integrated Marketing Communications industry has shown...