Tag: Campaigns

Global brands leveraging Squid Game success for their digital ad campaigns

By Zion Rufus South Korean drama series, Squid Game which broke Netflix's major...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

Ad spend may record a boost in Q4

Feelers emanating from the Integrated Marketing Communications industry has shown...

Dentsu Aegis to become 100% digital economy business by 2020

Dentsu Aegis Network sub-Sahara Africa is aggressively refocusing its attention away...

JWT scraps the Worldwide Chief Creative Officer Role

Walter Thompson Co. today announced that it is eliminating the position of worldwide...

Insight Publicis shakes away competition with several winning Pepsi campaigns in 2017

For the thousands of Nigerians who were lucky to be at the Lekki Tollgate on August...

Insight Publicis set to drive BBM Messenger’s creative campaigns in Nigeria – Feyi Olubodun

Following the winning of BBM Messenger’s creative account after a competitive pitch...

Marketing experts canvass for repositioning of brand ‘Nigeria’

With the failure of national campaigns meant to position the country as an investors’...

Programmatic Advertising has Wider Reach and is Cost Efficient – Paukstys, Eskimi DSP, CEO

Eskimi DSP, CEO, Vytautas Paukstys, has disclosed that programmatic advertising remains...

Red Media Africa wins Gold SABRE Awards for PR Campaigns

Red Media Africa, a leading PR & Communication company focused on providing...