Tag: Advertising

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

Inside CEO John Stankey’s ‘Action Oriented’ approach to reposition WarnerMedia

Months after AT&T agreed to buy Time Warner, senior leaders from HBO, Warner...

APCON holds digital/social media marketing seminar

Advertising Practitioners Council of Nigeria (APCON) has held its 'Digital/Social...

MIPAN President urges operators to ‘open up’ to foreign investments inflow

Advertising Agency operators in Nigeria’s Integrated Marketing Communications (IMC)...

Expert puts ad industry billings in Nigeria at N150 billion annually

An Integrated Marketing Communications Industry Expert, Dr. Ken Onyeali Ikpe has...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...

Experiential Agencies account for N30bn ad spend in Nigeria

Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted...

Diageo increases global marketing spend by 8%, Nigerian ad spend rises by 15%

Diageo’s marketing spend for the last year jumped by 8% to over £2bn, contributing...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role as...

OAAN partners WOAA on global outdoor advertising practice

The Outdoor Advertising Association of Nigeria (OAAN) has said it is working towards...