Tag: Advertising

Nivea appoints Publicis and WPP to handle its advertising

Following a pitch at holding company level, Beiersdorf is believed to have appointed...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...

Cannes opens entries for 2020 guest speakers

 Poised to bring industry’s most important issues to life with talks, debates...

Print ad revenue down by 7%, digital up by 5% in 2018, says global report

The World Association of Newspapers and News Publishers (Wan-Ifra) recently released...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

Cannes Lions announces €279,000 distribution of SDG Lions proceeds

Cannes Lions has announced that the funds generated from entries in the Sustainable...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

London International Awards announces 2019 winners

London International Awards has announced its winners in the Advertising, Design,...

Digital marketers kick against social media regulation, demand representation on APCON, AAAN Awards

Digital marketing practitioners, under the umbrella of Association of Digital Marketing...