Tag: Advertising

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

Outdoor practitioners in Nigeria initiate audience-based research for West Africa

Outdoor advertising practitioners in Nigeria are currently working out a collaborative...

IMC operatives shouldn’t entirely jettison ‘120 days’ credit policy, says Audience & Brands boss

Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...

APCON trains corporate communications practitioners on identity design and management

The Advertising Practitioners Council of Nigeria (APCON) will host a two day training...

‘Media owners need to do a better job of promoting print media’

Quality, well-known case studies around print media are becoming hard to come by...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the marketing...

Mondelez consolidates global creative into WPP and Publicis

Mondelez has consolidated its global advertising into WPP and Publicis as it looks...

Outdoor sector in Nigeria billed N30bn annually, says Oborgu

An Outdoor advertising specialist, Ugochukwu Oborgu, has given fresh estimates that...