Mainstreet Capital rebrands, alters corporate philosophy
Mainstreet Capital, a banking and asset management firm and financial advisory provider, has launched a new brand identity and tagline in a bid to reposition the organisation as a growth partner of choice.
The organisation unveiled its new tagline themed: “Take the Right Turn” with an internal philosophical idea and system of thinking that captures the vibrant thread of energy running through every aspect of its business and external relationship. The tagline aimed at inspiring Mainstreet to continually deepen its knowledge and expertise, while serving as a guide and sign of hope in the society.
The corporate philosophy is said to also spur the organisation into investment in new and innovative product development as well as attract and retain top talent in its industry.
Mainstreet Capital Managing Director Ebi Enaholo, said: “Today is the beginning of a new journey for us as we launch a new identity and strategy to provide tailored financial services to our esteemed clients in Nigeria, Africa and the rest of the world.”
He noted that as part of Mainstreet Capital new direction, there will be collaboration with specific sectors of the economy to adopt new strategies that can aid the growth of the sectors.
He disclosed that to achieve its new differentiation strategy of leveraging on other parts of the economy like the Agricultural sector, Mainstreet Capital plans to collaborate with investors and customers to seek an insight-lead approach to investment banking which is key to its new corporate identity.
Also speaking during the event, Mainstreet Capital Deputy Managing Director, Muyiwa Ariyo, emphasised that its new corporate identity and philosophy is not about a geographical location, but data-driven insight, direction, and access to an entire gamut of possibilities.
“We are moving the market from the traditional way of managing and advising our clients, and taking them to a new level of value creation.
“Every decision we make on your behalf is geared towards the right turn – which is the turn that drives you towards the growth of your wealth,” Ariyo said.
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