WFA set to introduce new guidelines to foster diversity, inclusion
The World Federation of Advertisers has announced it plans to launch a Global Diversity, Equity and Inclusion (DEI) Charter for Change at Cannes Lions. This is geared towards driving real actions and improving the live experiences for multiple groups working in the marketing industry.
The initiative came as a joint effort and input from members of WFA’s D&I Taskforce, the Charter identifies actions that all global organisations need to undertake to ensure a better experience by encouraging, fostering and promoting diversity and inclusion among members.
According to WFA, these actions are based on the findings of the WFA-led Global DEI Census, which found that marketing still has much to do if it truly wants to build an industry that measures its achievements and is open when it falls short.
Stephan Loerke, Chief Executive Officer of WFA, said the ad industry has considerably stepped up its efforts in recent years when it comes to Diversity & Inclusion, but noted the need for more improvement. According to him, many people in marketing, both at brands and at agencies, are still having a poor lived experience in their workplaces.
“Most of the issues are global and therefore we call upon all multinational organisations to implement real change across all the markets where they operate. We believe that these actions could create real improvement. The time for that change is now.”
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