Walify set to disrupt wallet system in Sport betting sector

The fintech industry in Nigeria is known with a lot of disruptions and one of such is Walify. Walify is a digital wallet system that has been specifically designed for sport betting companies operating in Nigeria. It provides a secure and convenient platform for users to store and manage their betting funds, while also allowing them to make seamless transactions without the hassle of traditional banking methods.

Since its launch, Walify has been gaining a lot of attention from betting companies and users alike. This is largely due to the creative product marketing strategies that the marketing team has implemented to drive growth for the product and position it as a niche wallet system that addresses the pain points of the betting audiences.

One of the key product features that sets Walify apart from other digital wallet systems is its integration with multiple betting platforms. This allows users to easily transfer funds between different betting accounts, giving them more control over their betting funds. Walify also provides real-time updates on the status of bets, which helps users make informed decisions.

To further differentiate Walify from other digital wallet systems, we implemented a loyalty system that allows the brands to acquire more agent through third-part referral, while the product is suited for sport betting companies, their customers also use the wallet system to keep their betting funds. It has not only help businesses increase customer engagement, but it also drives repeat usage, which is essential for the growth of the company said Oluwatobi.

The platform has grown its users by 30% since Oluwatobi took over the wheels of marketing. He has been leveraging digital different digital strategy such as content marketing to create awareness about Walify and to engage with users, while leveraging LinkedIn, Google Ads and email and direct sales to target B2B audience. Additionally, he has been working with betting companies to promote the platform to their customers, as well as running online ad campaigns to reach a wider audience. Walify revenue grew by over 50% after the product was fully taken to the market.

According to him, one of the key growth marketing strategies that has been implemented is the use of referral marketing. This involves incentivizing existing users to refer new users to the platform. By offering rewards to both the referrer and the referred user, Oluwatobi has been able to drive significant growth for Walify.

Another growth marketing strategy that Walify has used is the use of partnerships. We have been working with betting companies to offer exclusive promotions and discounts to users who sign up for Walify through their platform. This not only helps to increase the number of users for Walify, but it also helps to build brand awareness and credibility for the platform.

We have been using data-driven insights to inform his marketing and product decisions. By analyzing user behavior and feedback, we have been able to identify areas where we can improve the product and better meet the needs of his target audience. This has been instrumental in driving growth for Walify and has helped to ensure that the platform remains relevant and in demand, said Bukola Jolaosho – Walify, Product Owner

According to the Founder & CTO, Olayinka Bolaji, creative product and growth marketing strategies have been instrumental in driving the growth of Walify. By offering unique features, incentivizing loyalty and repeat usage, leveraging social media, using referral marketing, partnering and onboarding betting companies, and using data to inform decisions, we have been able to create a platform that is not only innovative but also highly successful. With its continued growth and expansion, Walify is poised to become a major player in the digital wallet market in Nigeria & Africa.