Tag: UEFA Europa League

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

Heineken uses non-alcoholic beer sponsorship to increase market share amid pandemic

Heineken recently announced a sweeping change in its alcohol marketing by entering...

Kia signs new UEFA Europa League sponsorship deal

Kia Motors has been named as a new Official Partner of the UEFA Europa League. The...