Tag: sales

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

Leveraging experiential marketing in 2025 to drive sales in a dynamic landscape

By Felicia Nwosu As we enter 2025, the marketing landscape continues to evolve...

Consumers hopeful of inflation decline this year

By Oghale Mafuru Amidst startling economic forecast for 2023 from the International...

Brands must strategise beyond sales or be left behind – Adewunmi

By Felicia Nwosu Victoria Adewunmi, Managing Director of Watermark & Victoria,...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

Digital marketing expert proposes maximum use of LinkedIn for sales increase

LinkedIn, a leading social network platform that facilitates professional networking...

MultiChoice announces price slash on DStv, GOtv decoders

Leading video entertainment provider, MultiChoice Nigeria, has announced a price...

SAB set to contest constitutionality of alcohol sales re-ban in court

Following the re-ban of the sales, production and distribution of alcohol in South...

Guinness rewards its trade partners in Lagos, Port Harcourt and Abuja

In fulfilment of the promise to honour some of its key distributors, retailers and...

3 Reasons marketing is the new sales

Sales have long been regarded as the driving force of business— as they should,...