Tag: Public Relations

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a well-known...

What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s hard...

The missing link between PR and criminal theory

The broken windows theory, the brainchild of James Q Wilson and George Kelling, holds...

Why PR is an essential service in rebuilding your business

With the lockdown regulations being eased, many businesses are reopening their doors...

Agile Communications launches corporate communication campaign for Mandilas Group

Agile Communications Limited, the agency of repute which emerged as the official...

Global advertising community celebrates David Ogilvy’s posthumous birthday

Twenty-three June 2020 remains significant in the global advertising community as...

David Ogilvy’s enduring legacy on advertising

Even in death, David Mackenzie Ogilvy, a British Advertising tycoon lives on. Since...

How Covid-19 affects Public Relations-Media relationship

Research by BrandImpact Consulting has shown how the COVID-19 lockdown in April 2020...

Marketing Edge live chat on Instagram hosts John Ehiguese

Apart from disrupting lives and businesses across the world, COVID-19 pandemic has...

CMC Connect launches Plastic Responsibly Nigeria initiative

In commemoration of the 2020 World Environment Day, CMC Connect (Perception Managers),...