Tag: Nigeria Marketing

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

Mark Read to step down as WPP CEO after three decades of service

In a landmark leadership transition, Mark Read, Chief Executive Officer of global...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...