Tag: media

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

Cannes Lions announces €279,000 distribution of SDG Lions proceeds

Cannes Lions has announced that the funds generated from entries in the Sustainable...

Golden Penny sponsors couple on trip to Dubai

Golden Penny, a brand on the stable of Floor Mills Nigeria (FMN) Plc has announced...

Technology doesn’t elevate agency culture, people do

Exponentially competitive markets and continuously evolving environment does not...

Guinness continues its launch of Smooth Stout across African markets

To demonstrate its strategic quest to position and reposition its smooth variant,...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

London International Awards announces 2019 winners

London International Awards has announced its winners in the Advertising, Design,...

Digital marketers kick against social media regulation, demand representation on APCON, AAAN Awards

Digital marketing practitioners, under the umbrella of Association of Digital Marketing...

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so we...

APCON begins regulation of social media advertising in January

The Advertising Practitioners Council of Nigeria (APCON) has declared there is no...