Exponentially competitive markets and continuously evolving environment does not...
"We are headed towards a world where all TV and media will be addressable, so we...
Customer engagement has become a top priority for many companies, but no two customers...
When advertisers hear the word programmatic, the first thing they think of is data,...
From short-termism and risk aversion to misguidedly exploiting an oversupplied agency...
You don’t have to look far to see that direct-to-consumer companies are dining...
Earlier in the year, I had the opportunity of experiencing true client/agency partnership...
The pitching process: a delicate dance between client and agency. It has its steps,...
Starting a business is hard under any set of circumstances. If you’re building...
It is not everyone’s goal to become a billionaire, and it’s fine. We all have...
