Tag: Marketing Insight

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business. Yes,...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

Two steps to create standout digital signage content

So you've installed a digital signage network across your business and you're putting...

Marketers focus more on transactional relationships than emotional loyalty, says study

A new CMO Council study released shows that organisations focus more on money - not...

Brands should scrutinise and own their brand safety controls

Brand safety across Asia Pacific saw a 55% increase in incident rates this year,...

Why digital OOH delivers effectively over classic OOH

Finding evidence and return on investment solutions remains a crucial part of understanding...

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...

Mobile apps help improve customer experience

Creating a mobile app is a phenomenal tool to help businesses improve their corporate...

How online reviews are shaping buyer decision-making

Consumers are increasingly using online reviews as their primary source of recommendations...

Combining data and content to thrive

There is a suite of publishers who, unlike many of their traditional counterparts,...