Brands’ usual approach to modelling marketing effectiveness is through multi-touch...
Is brand storytelling just another marketing term that requires more effort and business's...
Don’t get me wrong - I love a great metaphor. But to be great it needs to work...
The promise of the internet has, arguably, not yet been fully realised. You tend...
Nostalgia has always been a powerful force in marketing and its potency doesn’t...
Brands are the sum of all experiences with a product. Paid media contributes, on...
Over the past two decades, I have seen more than a thousand agency credentials presentations,...
It may sound crazy, but a single tweet brought the NBA into a raging protest movement...
The use of artificial intelligence (AI) and machine learning is on the rise, but...
A hundred years ago, consumer products were a symbol of democratisation – everyday...
