Tag: Marketing Insight

Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their...

Why online learning is a good idea for upskilling staff

For the last number of years, the online learning industry has grown in leaps and...

Will tech threaten the role of media agencies this year?

Traditionally, the role of media agencies can be explained simply as this: assemble...

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and many...

The future lies in our collective intelligence

Regardless of your business vertical – retail, FMCG, automotive, financial services...

Why brands must use emotions, not euphemisms, to build trust

Brands are having to face up to the fact that consumer trust has been broken. But...

The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new year,...

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation, I’m...