Tag: Marketing Insight

Technology is nothing unless it touches someone’s life

Creative director of Google Creative Lab Robert Wong started off his Design Indaba...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...

Culture is an important role in the workspace

In 2020, there will be exactly 52 Mondays that workers will need to face - week in...

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

How the iGeneration is entering and shaping today’s workforce

As the oldest of millennials (those born between 1981 and 1996) are well into adulthood,...

Location intelligence is key to enriching customer experiences

Providing a good customer experience in a digital age is the top priority for brands...

The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...