Tag: IMC

Brands should invest more in brand building even in recession- Richard Iweanoge

By Kasim Bakare For most brands, the need to reduce or halt their budget on brand...

Integrated marketing communications and effective brand strategy

By Zion Rufus Brand strategy connects customers to the business, deepens the brand...

New realities propel media account movement and brands in-house creative

By Kasim Bakare The year 2020 was an unforgettable year for the global economy as...

Wavemaker wins ViacomCBS global media account

Wavemaker has been appointed as the global media agency of record for leading global...

PR experts optimistic of improved U.S-Africa Relations under Biden presidency

By Kasim Bakare That Joe Biden won the most keenly contested presidential election...

Ogilvy appoints Emily Poon president of public relations & influence for Asia

Ogilvy has announced the appointment of Emily Poon as the President of Public Rlations...

Rinet Ltd awards, rewards staff for long service and loyalty

Rinet Ltd, an integrated marketing communications company, has awarded and rewarded...

Meet MARKETING EDGE 2020 Summit & Awards panelist – Steve Babaeko

Steve Babaeko is an unusual type of businessman. In an industry that seemed to have...

LASAA, top five digital billboard companies partner MARKETING EDGE Summit & Awards

The Lagos State Signage and Advertisement Agency (LASAA) and top five leading digital...

Zenera celebrates 7 years of innovative brand management

Zenera Consulting, a leading agency that offers integrated communications consultancy...