IMC

Friends serenade Chuddy Oduenyi on birthday

It was an outpouring of encomiums as Chief Chuddy Oduenyi, Managing Director, Compact...

Dwindling economy not caused by Covid-19, but bad fiscal policies – Otis Ojeikhoa

“What is impacting us is not Covid-19; what is impacting us is bad fiscal policies,...

Wavemaker grabs Bumble’s global media account

American social media company, Bumble, has appointed Wavemaker to handle its media...

Affiliation and Nigeria’s Marketing Communication Industry

By Kasim Bakare The issue of affiliation and partnership in Nigeria's Marketing...

Brands should invest more in brand building even in recession- Richard Iweanoge

By Kasim Bakare For most brands, the need to reduce or halt their budget on brand...

Integrated marketing communications and effective brand strategy

By Zion Rufus Brand strategy connects customers to the business, deepens the brand...

New realities propel media account movement and brands in-house creative

By Kasim Bakare The year 2020 was an unforgettable year for the global economy as...

Wavemaker wins ViacomCBS global media account

Wavemaker has been appointed as the global media agency of record for leading global...

PR experts optimistic of improved U.S-Africa Relations under Biden presidency

By Kasim Bakare That Joe Biden won the most keenly contested presidential election...

Ogilvy appoints Emily Poon president of public relations & influence for Asia

Ogilvy has announced the appointment of Emily Poon as the President of Public Rlations...