global ad spend

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

Less than 5% of global ad spend goes into video game industry – Dentsu Report

‎Dentsu’s 2025 Gaming Trends Report reveals that advertisers invest less than...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

WARC lowers 2025 global ad spend forecast amid economic uncertainty

By Felicia Nwosu Following a recent report from the  World Advertising Research...

Global ad spend to rise by 19% to $762 billion in 2021, says report

By Kasim Bakare GroupM, one of the world's largest advertising media company, has...

Global ad spend to hit $579 billion in 2021, says report

Global creative agency, dentsu has released its 2021 global ad spend forecast. According...

Global ad spend increases by $12.9bn in Q1 of 2018

The global advertising spend for the first quarter of 2018 increased by $12,9 billion...

TV tops Global ad spend with $141.8bn in 2016

Despite the rise of digital technology in advertising, Television topped global advertising...