Tag: Consumers

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers face...

Consumer support for DEI initiatives soars despite controversies, Report reveals

By Felicia Nwosu A recently released report by the Cultural Inclusion Accelerator...

Global consumers brace for price hikes

By Felicia Nwosu A new survey by Ipsos reveals that global consumers are bracing...

Consumer purchase declines further at Easter

By Oghale Mafuru  Following the persistent economic challenges besetting the...

Customer confidence dips with unabating naira crisis

By Oghale Mafuru The lingering naira crisis following the policy of the Federal...

FMCG Companies defy consumers, ration quantity offerings in pack sizes

  By Zion Rufus   Despite continuous nose-dive in consumer purchasing...

Hollandia Evap 120g “Pere” Pack Gaining Affinity With Consumers

The recent introduction of Hollandia Evaporated Milk’s 120g pack size affectionately...

Consumers to pay more for bread as millers raise flour prices

Nigerians may soon pay more for bread as poor purchasing power has dampened the margins...

Guinness Nigeria launches Baileys Delight into Nigerian market

Guinness Nigeria launches Baileys Delight on Friday, March 29. Baileys Delight is...

New Chivita Ice Tea Pack Draws Appreciation From Consumers

Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent...