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Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

MARKETING EDGE ONTV to host Taiwo Ogunwumi this Wednesday

MARKETING EDGE ONTV, will this Wednesday put the spotlight back on Taiwo Ogunwumi,...

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...

20 Years of Crazy: LAIF flags off milestone 20th edition with new categories

The Lagos Advertising and Ideas Festival (LAIF) officially flagged off its 2025 edition,...

Coca-Cola HBC reaffirms pledge to transparent tax practices

Coca-Cola Hellenic Bottling Company (CCHBC) has released its fifth annual Tax Transparency...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

Brands that rule Lagos traffic market

By Felicia Nwosu Over time, Lagos has become synonymous with gridlock, thereby...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times. A brand...