Tag: budget

Marketers prepare for 2025 with steady budgets amidst rising confidence

2 minutes read |
Published 3 weeks ago

By Felicia Nwosu As the global economy continues to influence strategic decisions,...

Advertisers to pivot to performance in 2025 budgets

2 minutes read |
Published 1 month ago

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

The missing link between PR and criminal theory

5 minutes read |
Published 4 years ago

The broken windows theory, the brainchild of James Q Wilson and George Kelling, holds...

National Assembly Passes N9.1trilion Budget

1 minute read |
Published 7 years ago

The National Assembly has passed the 2018 Appropriation Bill. The lawmakers on...

Recession: IMC agencies advised to stimulate consumers’ demand

3 minutes read |
Published 8 years ago

Agencies in the Integrated Marketing Communications (IMC) industry irrespective of...