Big Data

Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

Data Centric Industry must remain a top priority – ADVAN Boss

To achieve global best practices and informed decision making, the President of Advertisers...

Firm set to hold 2017 Customer Experience Management Conference

As the countdown to Customer Service Week draws closer, Customer Service Awards Ltd...

Experts emphasize importance of Big Data to Marketing Communications

Marketing communications experts have said that Big Data will help revolutionize...

Adekanmbi, Babaeko to lead discourse at BrandCrunch Maiden Session August 10

Top-notch marketing professionals, Bayo Adekanmbi , Chief Transformation Officer,...

How to Use Big Data to Drive Smart Decision-Making

By Marketing Manager of Interswitch Group, Olawale Akanbi Decision-making is a crucial...