Tag: Advertising

Vodafone appoints new creative agency

Vodafone Group has picked Anomaly as its strategic and creative agency partner for...

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach...

P&G Annual advertising expense fell for third year in a row to $6.75bn

Procter & Gamble has slashed its annual advertising expense by $350m (£290m)...

Leo Burnett Chicago names Jordan Doucette Creative Officer

Most recently, Doucette led the agency’s award-winning work such as Kraft Now Pay...

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek Peloponnese...

AAAN reschedules AGM/Congress for Ibadan

There are strong indications that Ibadan, the Oyo State Capital would play host to...